CMU Team Training

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CMU‘s team training is a great way to get everyone on the same page – and to bring teams together to learn, share, engage and connect with each other, and with current topics of interest across the industry.

We offer an off-the-shelf team training programme with sessions providing a comprehensive overview of the music business today, including recordings, publishing, live and the fan relationship.

There are two hour and three hour versions of each session, depending on what works best for your team, both including time for Q&A and discussion.

Sessions are delivered by CMU’s Chris Cooke, and are available in-person or online. Clients can book individual sessions or the full programme. To find out more about costs and how to book email [email protected]

We also develop and deliver bespoke training courses for music companies and organisations – to discuss these services email [email protected]

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CURRENT SESSIONS

INTRODUCTION TO THE MUSIC INDUSTRY • How do frontline artists make money? • Intellectual property revenue streams • Live performance revenue streams • Fan relationship revenue streams • An artist’s key business partners

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MUSIC RIGHTS • What kind of creativity does copyright protect? • What kind of control does copyright provide? • Who owns your artist’s copyrights? • How does copyright make money? • Where do PRS, MCPS and PPL fit in?

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RECORDING RIGHTS + RECORD DEALS • How do sound recordings make money in 2025? • How does your artist get paid when their tracks are played? • What services does your label or distributor provide? • How do you pick a label or distribution partner? • What are the pros and cons of different label and distribution deals?

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SONG RIGHTS + PUBLISHING DEALS • How do songs make money in 2025? • What is the role of a music publisher? • How do publishing deals compare to record deals? • What is the relationship between the publisher and PRS? • What are the pros and cons of different publishing deal types?

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THE MUSIC STREAMING MARKET • Latest trends in the streaming market • How premium streaming services access recordings • How premium streaming services license songs • How streaming royalties are calculated • Recent changes to the streaming model

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THE SYNC BUSINESS • Where sync fits in • The different sync clients • The complexities of sync licensing • How deals are done + royalties flow: TV, movies, games, ads • Building a network in the sync business

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TOURING • Live music revenue streams • The live music industry: agent, promoter, venue, ticket agent, tour management • The economics of touring • Challenges in the live sector • The secondary ticketing debate

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BUILDING, GROWING + MANAGING A FANBASE • What are the key tools in the music marketing toolkit today? • Who leads on fanbase building at different stages of an artist’s career? • What data is required to successfully grow and monetise the fanbase? • How can artists make sure they have access to all the fan data? • What direct-to-fan revenue streams are growing in 2025? • Where do Bandcamp, Patreon, NFTs and digital gifting fit in?

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MUSIC INDUSTRY TRENDS + DEBATES • Latest revenue trends • The evolution of artist companies • Streaming debates • Copyright debates • Live music debates • The role of trade organisations

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MUSIC + AI • What is and what is not AI? • How is AI impacting on the music industry today? • How might AI impact on the music industry in the future? • Key copyright questions posed by generative AI • How the industry and the law will regulate AI technologies

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